This month is a chance for us to focus on something we really pride ourselves on here at Resonance: our status as a certified B Corporation. Being a part of the leading global B Corp movement, which includes companies such as Snowball, Patagonia and Innocent Drinks , means that we are part of a community of other companies who are working to make the shared vision of a sustainable global economy a reality.

So why did we want Resonance to be a B Corp? Resonance’s CEO Daniel Brewer explains:

“I think the B Corp assessment process and scoring are best in class in, and of, itself. It not only judges the internal standards of a business but also its intentions to improve the world around it. This is really unique because most scoring systems focus on one or the other, which means that some companies may have a good social impact, but at the expense of something else like staff pay. B Corp assessment reinforces a global standard that judges us on not only the good we do but also how we conduct ourselves as an organisation and stands head and shoulders above other scoring like Environmental, Social and Governance (ESG).”

Certified B Corps are businesses that meet the highest standard of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. Why is it important for Resonance to be a part of this?

“For me, the list of B Corps includes such distinguished global changemakers, we really wanted to join and get involved. We wanted to be part of the solutions together. In practice, this means that every three years we have to reassess and evidence ourselves as a company to prove that the things we claim are true. Like composting at the office.”

“Resonance’s vision and values are acutely aligned with the B Corp status: we’ve adopted the tagline ‘profit through purpose’ with us since 2002. Social impact is at the core of everything we do. We value it immensely and are heavily focused on our social impact reports that attempt to measure it. We also make sure our social impact reports include the UN SDGs which contribute to the B Corp goals of reduced inequality, lower levels of poverty, a healthier environment, stronger communities, and the creation of more high-quality jobs with dignity and purpose.”

Daniel continues:

“Another great part of being in this community is that we can work with other B Corps. I was recently involved with the Cornish b lab launch, where we looked at what we can do as a group of B Corps in Cornwall to encourage people to reach net zero. Being a B Corp allows us to create a network and get to a level of trust with other organisations that we otherwise wouldn't.”

To promote using business as a force for good, B Corp month draws attention to the idea that society’s most challenging problems can’t be solved by government and non-profits alone. To be the change we want to see in the world, we need these companies which have common goals of reducing inequality.

March is B Corp month when the global community of almost 4,000 B Corps are celebrating what it means to be a B Corp and sharing stories about #BetterBusiness. 

Find out more about B Corp here.