MUSICA MUSIC AND
Musica Music and Wellbeing CIC, also a Resonance investee, was looking to harmonise the healthcare industry, supporting the wellbeing of people living with dementia and their caregivers through music.
The 2019 Resonance investment enabled Musica to take its next steps, expanding services and customers. During the pandemic, with care homes closed to visitors and face to face workshops on pause, Musica, like many others, faced a drop in demand.
Working with us, Musica reassessed its business model and financial forecasts, developing a financial dashboard to strengthen financial oversight and decision making. Resonance worked on the delivery and assessment of focus groups to support Musica's impact measurement and provided a sounding board to Director & Founder, Rosie Mead, as needed. Resonance also helped them with their communications output and structuring content.
Dr Rosie Mead said: “I found working with the Resonance team really helped us as an organisation to adapt our business model to suit the changing landscape moving out of the COVID-19 pandemic. As a Director it gave me the space to take a step out and work on the business, where I could see the bigger picture, facilitated by Resonance, and be able to make strategic decisions to support the sustainability of the company and our impact.”
Sign up today and keep up to date with all our latest social impact news, innovations and insights so you never miss a thing.