The ancient art of ‘Dad Dancing’ has been making children cringe for as long as we can remember. Thanks to Dangerous Dads’ new initiative, the Dad Dancing Fit Club (DDFC), dads can do exercise and embarrass their children at the same time. The Resonance Health & Wellbeing Challenge Fund (H&WCF) (South West) helped give the fitness programme a kick-start with an investment of £120,000. Because getting active shouldn’t be about intimidating lycra-clad instructors but be welcoming to all.
Dangerous Dads CIC has been running outdoor activities and events since 2007, encouraging dads to spend more quality time with their children through campfires, whittling and so much more.
The annual phenomenon DadFest is a weekend filled with pig-racing, star-gazing and spoon-carving, which has caught the eye of the public multiple times. And that’s where the World Dad Dancing Championship started, a spectacle so entertaining and popular that the DDFC has been launched.
The club combines cheesy music with wonderfully embarrassing dance moves, targeting in particular dads and their children. And the best part is, the fitness routine has been developed by professional instructors, and the sessions are deliberately low cost to make them affordable for all.
The lack of successful father-friendly services in the South West encouraged Ian Blackwell to create the social enterprise Dangerous Dads. After a successful initial loan to them in 2017, Resonance approved another larger loan in June this year. Ian loved working with Resonance, and says, “Resonance has been great for our social enterprise as the staff are extremely knowledgeable in all aspects of business development and very supportive of our ambitions. They also have a wide network of like-minded organizations, so the networking for us has been really useful too.
“What makes Dangerous Dads so special is that it gives the dads an opportunity to break out from their normal routine,” continues Ian, “to just spend a few hours with their children having fun.” The response has been astounding. In Totnes, for example, the Children’s Centre reaches over a third of local dads, surpassing all other Centres in the county, where the average is only one in five dads.
The investment will support the running of the Dad Dancing Fit Club, so that not only can dads show off their classic moves such as the air guitar and the robot, but they can get their blood pumping. And the dads are loving it. “My son now loves keeping fit in a fun way. Job done!” raves a dad.
Fun-loving social enterprises are always a joy to work with, as Leila Sharland, Resonance Investment Manager explains, “Dangerous Dads is inclusive and creative. Our investment enabled them to launch the DDFC franchise and to run more DadFests each year. Their growth will mean more families can be active and build relationships together through their exciting range of activities across the UK.”
The Health & Wellbeing Challenge Fund is an impact investment fund created with investment from the Growth Fund and South West Academic Health Science Network (SWAHSN). The Growth Fund is managed by Access - The Foundation for Social Investment and is funded by the Big Lottery Fund and Big Society Capital. The Fund aims to make social impact investment more accessible and relevant to smaller social enterprises looking to expand their operations and impact in the South West linked to the broad theme of Health & Wellbeing.
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Resonance Limited is a company registered in England and Wales no. 04418625
Resonance Impact Investment Limited, a subsidiary of Resonance Limited, is authorized and regulated by the Financial Conduct Authority (FCA). Firm number 588462.
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